How A Breaker Got Rich And Bought Fanatics, Topps, and PSA
The Great Cardboard Consolidation It started, as all great tragedies do, with a $50 box of 1986 Fleer basketball cards and a YouTube channel called "Breakin' It Down with Dave." Dave Miller wasn't a businessman. He was a guy who knew exactly how to cut a plastic sleeve with a box cutter without nicking the cardboard. But then, the algorithm happened. Then, the crypto-bro money happened. Then, the "investors" who thought a holographic baseball card was a better hedge against inflation than gold happened. Fast forward three years, and Dave Miller didn't just have a lot of cards. He had liquidity. He had leverage. And he had a sudden, terrifying realization: Why split the profits with the guys who make the cards when I can just own the factory? The Hostile Takeover of Nostalgia The move was swift, silent, and utterly devoid of irony. First, Dave acquired Fanatics . Yes, that Fanatics. The digital colossus that already owned Topps, the compan...